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(Chicago.CityRegions.Com, April 01, 2016 ) Volo, IL -- VIM Industries, LLC was formed in July, 2015 with quite a story behind the chosen moniker. According to the company's Founder, Adam Dale Pearson, the name is multifaceted with a literal dictionary definition, is an anagram with multiple meanings, and ultimately serves as a symbol for his entire worldview. ‘VIM' is definitely more than someone's initials or letters assigned at random.
As a noun in the English lexicon, ‘vim' is means ‘lively or energetic spirit, enthusiasm, vitality, strength, drive, passion, energy, fire, zeal, or vigor.' Pearson also said he wants VIM Industries to be a "tangible representation of my enthusiasm and appreciation for life and the wonderful things this world has to offer" and is his "Vision to Impact Millions."
Although this is seems to be quite a grand vision from such a small and new upstart company, Pearson certainly has the knowledge and dedication to manifest his intentions.
Pearson's professional background is in multimedia production and retail management and he is currently employed in the promotional marketing and private label e-commerce industries. He also has extensive experience building and marketing hard rock bands as a musician, recording engineer and creative producer, so many of the required skill sets are all present and translate to managing a new company.
"I have always had a passion for creating things out of nothing, especially writing lyrics and songs, creating album artwork and band logos, recording music and everything else that goes into building and marketing a band. In my mind, selling physical products uses the same elements of branding and selling a music group, we are now just using ‘stuff' instead of an entertainment experience," Pearson said.
"Crafting messages with our language and our senses is a deep passion of mine and since there is so much emotion, meaning, and imagery all wrapped up in those 3 little letters, V-I-M, I just had to make it a reality."
As for branding and product selection, Pearson used a list of passions, hobbies and interests and decided to start with the pet supplies industry mainly because he is a pet owner that "wanted to start selling things instead of always buying them!"
The result is 'Simpetico Pet Supplies' , whose first product is a Colloidal Silver first aid spray and there are already plans to launch 2 more supplement products in the US next month and a goal of have 10 products available in the first 2 years of operation.
He coined the brand name ‘Simpetico,' inspired by the term ‘simpatico,' which means compatible, agreeable and likeable, and is "based on the loving relationships that we share with our pets" said the Owner.
With such a motivated and visionary decision maker developing a multi-brand business in our age of E-commerce, ubiquitous Internet, widespread mobile usage and seemingly inescapable social media platforms, VIM Industries, LLC certainly seems poised to capitalize on all channels.
About Simpetico Pet Supplies
Simpetico Pet Supplies is a family-owned business specializing in high quality pet supplements and supplies with unmatched customer service and great prices.
Simpetico Pet Supplies
Adam
2247575252
adam@simpetico.net
Source: EmailWire.Com
Source: EmailWire.com
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