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(Chicago.CityRegions.Com, September 18, 2015 ) Chicago, Illinois -- New online beauty brand NKE recently released a set of makeup brushes on Amazon.com. This was a risky move for the unknown name brand, as it is competing with hundreds of cosmetic sets that have been comfortably selling on Amazon for a much longer period of time. With that, the brand needed something besides the high quality and functionality of their brushes to really stand out from the competition. This is how the idea of labeling the brushes was born.
NKE Founder, Nina Elliot, is a regular makeup wearer herself. She considers herself a "typical girl who applies makeup every morning to start her day". When she first conducted research around the types of brushes that most people use in their everyday beauty routine, it became very apparent that most people who use makeup might not have a great understanding for how to apply it correctly, and what the proper tools are that should be used. This was the finishing detail of NKE's first premiere set of makeup brushes: individual labels on each handle to help users identify what it should be used for.
There are seven total brushes included in this set, each with its own label. This includes brushes for powder, blush, foundation, two different eye shadows, concealer and eye liner. Elliot's research led to this mixture of tools, leaving NKE to believe that these are the most essential brushes that most might need in their daily beauty regimen. But the collection of brushes and high quality alone will have a difficult time competing with the hundreds of other online brands selling on Amazon. This is where the labels will help NKE stand out amongst the competition, giving potential customers something a little unique from the other beauty products they will find in the same category.
About NKE
NKE is committed to designing a complete set of quality Makeup Brushes that consumers will use everyday. Their goal is to give consumers the only brushes that they will need in their beauty routine, whether they are on the go or in the luxury of their own home.
NKE
Nina Elliot
(773) 319 - 3684
info@nkeproducts.com
Source: EmailWire.Com
Source: EmailWire.com
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